Seven Council Themes
Consumer Trends
Explore evolving consumer preferences and the trends shaping how people choose where and how to live, and what that means for sales and marketing.
Home Design Trends
Focus on the home itself—from architecture to interiors, materials, and finishes—with an emphasis on what’s next and how to improve design quality and efficiency.
Master Plan Trends
Collaborate on the future of community development, including builder relationships, amenities, and long-term vision in a changing market.
Build-to-Rent Trends
Bring together operators, builders, designers, and investors to share best practices and innovate in the rental housing space.
Future Trends
A cross-disciplinary group of forward-thinking leaders exploring big ideas and long-term shifts shaping the next decade of housing.
Private Builder
Where privately held builders collaborate to stay ahead of the curve when it comes to operations, tech, employee growth, management best practices, and more.
Multifamily Innovation
A diverse group of leaders from every part of the multifamily housing ecosystem that aims to be on the leading edge of innovating what is next for rental and multifamily communities.
Council Leaders
Maureen Ladley
Vice President, Consumer ConsultingMaegan Sherlock
Manager, Consumer ResearchJenni Nichols
Vice President, DesignLens
Denver, Colorado
jnichols@jbrec.com
(720) 328-1530
Ken Perlman
Managing Principal, Consulting
San Diego, California
kperlman@jbrec.com
(858) 281-7214
Anja Seng
Manager, DesignLens
Irvine, California
aseng@jbrec.com
(949) 870-1260
Deana Vidal, Assoc. AIA
Senior Director, Brand Strategy
San Mateo, California
dvidal@jbrec.com
(336) 671-0325
Chris Beard
Vice President, Building Products ResearchClient testimonial
"The New Home Trends Institute has created a forum with some of the best, most exciting master planned developers in the country, all bringing their A-Game to group conversations. The honest exchange of ideas has created a real sense of trust among the members—and the feeling that you can call another member of the group to talk over an idea or an issue. The Burns crew is, as always, leaders in painting the Big Picture and fearless in bringing up topics that might make you squirm, but provide deep-dive insights that make the time spent together so worthwhile. Thank you!"
—Colleen Edwards, Marketing Director | River Islands

"Being part of the NHTI Consumer Council has been an incredibly valuable experience. It creates a unique environment to listen to and learn from peers across the industry, while also gaining unfiltered insight into how consumers are thinking and making decisions in real time.
Each session challenges assumptions and sharpens perspective. I consistently walk away with insights that not only influence our work at Milesbrand, but also reinforce the importance of creating communities that truly resonate with people.
At the end of the day, it’s about raising the bar, building places that people are proud to call home and that meaningfully enhance how they live, connect, and experience the world around them."
—Dave Miles, President | Milesbrand