Unparalleled Networking with Housing Industry Experts

We are looking for council members with 10+ years of experience in the industry and leaders on what’s next. During two council meetings a year, members of these exclusive groups have the opportunity to learn from their fellow council members and guest speakers with panels and open and honest conversations about what’s really happening in the industry and what’s next for housing.

Seven Council Themes

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Consumer Trends

Explore evolving consumer preferences and the trends shaping how people choose where and how to live, and what that means for sales and marketing.
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Home Design Trends

Focus on the home itself—from architecture to interiors, materials, and finishes—with an emphasis on what’s next and how to improve design quality and efficiency.
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Master Plan Trends

Collaborate on the future of community development, including builder relationships, amenities, and long-term vision in a changing market.
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Build-to-Rent Trends

Bring together operators, builders, designers, and investors to share best practices and innovate in the rental housing space.
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Future Trends

A cross-disciplinary group of forward-thinking leaders exploring big ideas and long-term shifts shaping the next decade of housing.
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Private Builder

Where privately held builders collaborate to stay ahead of the curve when it comes to operations, tech, employee growth, management best practices, and more.
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Multifamily Innovation

A diverse group of leaders from every part of the multifamily housing ecosystem that aims to be on the leading edge of innovating what is next for rental and multifamily communities.
 

Council Leaders

maureen ladley

Maureen Ladley

Vice President, Consumer Consulting
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Maegan Sherlock

Manager, Consumer Research
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Jenni Nichols

Vice President, DesignLens
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Ken Perlman

Managing Principal, Consulting
San Diego, California
kperlman@jbrec.com (858) 281-7214
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Anja Seng

Manager, DesignLens
Irvine, California
aseng@jbrec.com (949) 870-1260
Headshot for Deana Vidal

Deana Vidal, Assoc. AIA

Senior Director, Brand Strategy
San Mateo, California
dvidal@jbrec.com (336) 671-0325
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Chris Beard

Vice President, Building Products Research

20 – 30 People Per Council

  • One company representative per council. Others within your office may join a different council.

Two Meetings Per Year

  • One virtual on March 11, 2026.
  • One in-person in conjunction with the New Home Trends Summit in mid-September, 2026
    • Council fees will be due with Summit registration

Client testimonial

"The New Home Trends Institute has created a forum with some of the best, most exciting master planned developers in the country, all bringing their A-Game to group conversations. The honest exchange of ideas has created a real sense of trust among the members—and the feeling that you can call another member of the group to talk over an idea or an issue. The Burns crew is, as always, leaders in painting the Big Picture and fearless in bringing up topics that might make you squirm, but provide deep-dive insights that make the time spent together so worthwhile. Thank you!"

 

—Colleen Edwards, Marketing Director | River Islands

 


 

"Being part of the NHTI Consumer Council has been an incredibly valuable experience. It creates a unique environment to listen to and learn from peers across the industry, while also gaining unfiltered insight into how consumers are thinking and making decisions in real time.

 

Each session challenges assumptions and sharpens perspective. I consistently walk away with insights that not only influence our work at Milesbrand, but also reinforce the importance of creating communities that truly resonate with people.

 

At the end of the day, it’s about raising the bar, building places that people are proud to call home and that meaningfully enhance how they live, connect, and experience the world around them."

 

—Dave Miles, President | Milesbrand

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2024 NHTI Council Members

Council Application

We will host two meetings: one virtual meeting in March and one in-person in September. Applicants should have 10+ years of experience and contribute to the group by leading discussions or moderating/participating in a panel during the meetings.

Applications are currently closed for 2026.