Consumer Insights
Reports
Download the February 2026 NHTI Insights Report .
Reports
Custom residential architecture market still slow Our 3 main takeaways this...
Reports
Download the January 2026 NHTI Insights Report
Newsletters
Trendflation: the rapid cycle of new trends Read More We anticipated that design noise would muddy...
Newsletters
This summer, our New Home Trends Institute * got inside the minds of 6,000+ build-to-rent tenants we...
Reports
Download the August Survey Insights report.
Newsletters
Most of us can agree that sustainability matters to consumers, but not all high-performance home...
Reports
Download the July Survey Insights report.
Newsletters
As homes get smaller, we face the challenge of preserving privacy in the place where homeowners dress...
Newsletters
Developers have raised the bar on active adult community design, proving that there’s more to a great 55...
Reports
Download the June Survey Insights report.
Newsletters
You can now shop for homes through Zillow’s new plugin on ChatGPT. [image: Zillow Group] For many,...
Newsletters
Toss the tub, ditch the deck, and forget formal dining… Hundreds of architects* recently told us to...
Newsletters
There are few places we see more divergence in strategy than in healthy home features. Just this month,...
Reports
Download the May Survey Insights report.