Work from home is accelerating, generating an opportunity to meet consumers’ needs for a better workspace. There exists opportunity to solve pain points across life all stages, but how big is the opportunity and where are the largest pockets?
To answer these questions, this report leverages our network of market experts and August 2020 survey results of middle-to-high income homeowners who worked from home during COVID-19. The report will include insights on
- Estimations of future moves and remodels due to work-from-home needs
- Market color from our local market experts around the country from California to Texas to Florida.
- Survey results by lifestage
- Inspiration for great solutions to consumer desires and pain points
For more information on our local insight and design solutions, reach out to Jenni Lantz, Senior Manager, DesignLens and for more information on the survey results and demographic analysis reach out to Mikaela Sharp, Manager, Trends and Innovation.